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Self-published children’s book marketing — some things I wish I’d known sooner

by Gail Kuhnlein

November 28, 2023 — There’s a good amount to cover about marketing your self-published picture book so I’ll break this topic into more than one post. I’ll begin with some of the more obvious ideas and move on to some of the tactics that you might not think of right away. There are things I wish I’d known sooner. But, we’ll get to that. 

Fortunately, I have a dear friend, Nancy Rosen, a former client who I used to do freelance public relations writing for, who’s a marketing whiz. She tipped me off about the importance of presales for upcoming books and so I created a number of social media posts starting several months before publication, encouraging people to preorder my book. I didn’t get enough presales to ma

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